The Slow Beauty Revolution: Shop Smarter for Your Skin

Feb 4, 2023by Heather Smith

Do you ever feel like the world is moving too fast? We are so used to expecting instant gratification that we often forget to slow down and enjoy life. According to a survey by Mental Health America, over 67% of Americans report feeling 'overwhelmed' or unable to cope with stress levels in their daily lives. Unfortunately, this sense of urgency has become ingrained into our consumer culture, leading us away from meaningful experiences towards throwaway trends that only last.

Slow Beauty is an important concept for those interested in leading a more sustainable lifestyle. By focusing on the quality rather than quantity of our beauty products, we can work towards reducing waste and cultivating mindful practices that will benefit both ourselves and the environment.

Instead of settling for what's readily available, it becomes possible to make conscious choices about how we take care of our bodies — allowing us time for self-love and slowing down consumption habits.

The idea behind Slow Beauty encourages satisfaction through mastery, offering tools and techniques to help individuals discover the power of taking one's time when seeking the balance between inner wellbeing and outer appearance. From natural spa treatments to DIY skincare tips, this article explores how practitioners can embrace slower living while still incorporating modern rituals into their routines.

Defining Slow Beauty

"The best things come to those who wait" is an adage that can be applied to the slow beauty movement. Increasingly, consumers are demanding products with more natural ingredients and fewer chemicals. It encourages us to take a step back from our busy lives and focus on ourselves, particularly our skincare routines and rituals. The idea of clean beauty has become increasingly popular as people feel empowered to make their own choices regarding how they treat themselves.

The slow beauty movement seeks to reduce consumerism and throwaway culture by focusing on sustainable beauty products and calculated decision-making when shopping (read: goodbye impulse spending!). 

Slow beauty isn't about sacrificing convenience; instead, it's about being mindful of what you buy and understanding why you're buying it in the first place.

By dedicating time to self-care through these rituals and recipes, we learn about ourselves and nature's ability to provide healing properties and remedies. In addition, we develop skills like patience, mindfulness and resourcefulness which translate into other aspects of life - creating the kind of mastery that satisfies our subconscious desire for growth and development.

Exploring The Clean Beauty Movement

This clean beauty movement seeks to empower conscious consumers by providing them access to sustainable brands and clean skincare routines that don't rely on wasteful packaging or unhealthy ingredients.

Although the clean beauty industry has been heavily criticized for fear-based marketing, the definition of what is a healthy ingredient should encompass not just human health. The ecosystem, aquatic environments, animal health, and humanitarian issues should all fall under a broader definition of the word "clean."

At its core, this shift towards cleaner, more sustainable products encourages people to be mindful of their purchasing decisions while still being able to enjoy luxurious spa-like experiences without contributing to throwaway culture. Not only does it give us an alternative way to take care of our skin, but it also allows us to make better choices for ourselves and the planet we inhabit.

With thoughtful decision-making, slow beauty becomes more than just another trend - it's a lifestyle choice rooted in responsible consumption!

Examining The Slow Beauty Movement

The slow beauty movement is about creating sustainable routines, using natural products, and engaging in slow living practices.

The emphasis is still on clean and green, but the focus shifts to the consumer. The consumer's responsibility for researching brands and ingredients is heightened in the slow beauty era.

A fan of slow beauty will be cautious with decision-making because they know they are being marketed to and that not all brands are what they seem. As a result, purchases will be well-thought-out and calculated and not made based on impulse or emotion.

Mindfulness is key.

Many brands provide natural alternatives for consumers who want to practice mindful consumption.

This means taking the time to research and find out what works best for you—whether it be homemade remedies or plant based face oils—and sticking with those items instead of changing up too often. Taking the time to properly care for each individual part of yourself helps foster healthier habits. It gives you more control over what goes on your body.

Advantages And Impacts Of Slow Beauty

By embracing slow beauty principles such as reduced consumerism and minimalistic living, we can make small changes in our everyday life that promote sustainability while still allowing us to achieve beautiful results from our skincare routines.

To put it simply, slow beauty takes care of both you and your environment. These items have typically been produced with a minimalistic mindset - not just in terms of ingredients but also with regards to packaging materials and sustainability practices along the production line. By choosing these slower alternatives over mass-produced goods, we can begin to impact global consumerism habits and enjoy better quality items simultaneously.

The advantages don't stop there either; many users report feeling much healthier and more confident in their skin since transitioning to slower cosmetic solutions. Not only do they use fewer chemicals on their bodies but they're taking back control by making conscious decisions regarding what goes into them. 


Did you know that the average woman uses 12 skincare products every single day? This statistic highlights how consumerism and throwaway culture have become deeply embedded in our daily routines. The good news is, there is an alternative way to approach beauty: Skinimalism.

Skinimalism is minimalism.

Skinimalism encourages us to use fewer products with fewer ingredients, allowing us to transform our skincare routine into something both manageable and conscious. 

The key here is to find clean skincare tips and tricks which are simple and effective without relying heavily on any particular product. Natural beauty is about finding the right balance between what you need and what would simply add clutter to your life.

There is a misconception that simple, natural products can't be effective. This is far from the truth. High-quality active ingredients are often more effective in simpler formulations because all the crap has been eliminated. That said, a person who loves the slow beauty philosophy also knows that cosmetic results are slow, no matter the formulation. They aren't tricked by marketing that promises completely impossible results. 

Conscious Consumerism vs Throwaway Culture

Many of us are infected with the idea that something new will make us feel better, but all this does is lead to waste and excess spending. 

As slow beauty advocates, we advocate for changing how people shop. This mindset puts sustainability first when considering what to buy. Instead of buying items just because they are trendy or cheap, focus on quality over quantity and longevity when purchasing goods. While many may find themselves overwhelmed at making these changes, small steps towards a more conscientious lifestyle can have huge impacts.

By being mindful of what we bring into our lives and taking part in ethical consumption practices, we can reduce our carbon footprint while creating positive change.

Free samples, or subscription sample boxes, can be harmful from various perspectives such as wastefulness, plastic pollution, and impulsivity:

    1. These collections often include small, individually packaged samples that are quickly used up and thrown away, contributing to a culture of wastefulness.
    2. The packaging for these samples is often made of single-use plastic, which contributes to plastic pollution.
    3. The constant influx of new beauty products encourages impulse shopping and unsustainable consumption patterns.

People criticize conscious consumerism because they believe it is an inadequate solution to systemic problems and can create a false sense of moral superiority.

Conscious consumerism suggests that individuals can make a difference by making ethical purchasing decisions, but many argue that this overlooks the fact that real change requires systemic changes and larger collective actions.

Furthermore, conscious consumerism can perpetuate a consumerist culture and individualize societal issues, rather than promoting a critical examination of the root causes of problems and working towards systemic change. Additionally, making truly ethical purchasing decisions can be difficult as the supply chains of products can be complex and opaque, making it challenging to accurately determine a product's impact.

However, it's flawed to say that one person cannot make a difference.

Every individual has the potential to make an impact through their actions, such as voting, advocating for change, and supporting organizations working towards a better future. Individual actions can also inspire others and lead to collective actions that drive significant change. Ultimately, conscious consumerism can play a role in creating positive change, but it should not be relied upon as a sole solution to complex societal issues.

Adopting A Sustainable Skincare Routine

Living with the slow beauty mindset can be likened to a chess game in which we take our time to carefully consider each of our moves. It is not about being fast-paced or impulsive; it's about making deliberate decisions and sustainable choices for our wellbeing.

This could mean investing in long-term quality products rather than buying multiple low-cost items at once, or opting for refillable packaging instead of disposable containers. Your skincare routine is a collection of your well-thought-out choices. There are many, small sustainable changes you can make and you don't have to do it all at once. 

These small steps may seem insignificant at first, but they make an impact when practised by many people around the world who share the same ideals as us.

Slow beauty - infographic by bareLUXE

Identifying Slow Beauty Products And Brands

Wading through marketing hype and spotting the greenwashing is tricky at first. But the more educated you get, the easier it is to spot.

The key to identifying brands that you trust lies in the transparency of the brand. While their home page might be flashy and exciting, you should be able to click to find much more in-depth pages that explain exactly what they do, how they do it, and why they do it.

Not to toot our own horn too much, but the bareLUXE approach to honesty and transparency is a good example. We are an anti-plastic brand, yet we use plastic. Our refill program saves 63% shipping weight/bulk and 33% total plastic. However, the actual impact is still really low (because we don't sell a million units a year - yet...). We go through all the details and rationale in the info we have for our customers, and we are 100% committed to changing anytime we find a better alternative.

Our marketing strategy is to find intelligent customers who trust our methods and to grow together with them.

Brands may need to realize they fit the definition of a slow beauty brand. This is because there aren't set criteria - it's a philosophy, not a checklist. They may be vegan and cruelty-free, work hard to use sustainable packaging, emphasize ethics and ingredient quality over profits, and produce in small batches.

The key that makes them recognizable is their commitment to transparency and open communication with their consumers.

Remember, slow beauty is another marketing term that helps classify a brand so like-minded consumers can find them. Keywords like slow beauty, green beauty, clean beauty, blue beauty, medical grade, cosmeceutical, etc. are all flags that help google match users with their search intent. The beauty industry is too vast to function without labels, but going beyond the label is what makes a brand ethical.

It's up to the brand to demonstrate why they are labelling themself a specific way, but it's up to you to dig deeper to convince yourself they're being honest.

Developing A Long-Term Slow Beauty Strategy

Taking a slow approach to beauty is a long-term game. Changes might be small at first. Decisions shouldn't be rushed. Trying the "next big thing" is usually not on your to-do list, and viral TikTok trends are unlikely to impress you.

Don't just believe a brand at face value - if they say they're ethical, dig deeper to see if they can prove it.

Slow beauty is a way of life that promotes conscious consumerism and sustainability - health and wellness take priority. It is more of a philosophy than an entity. 

By embracing Slow Beauty practices, we can make healthier and more sustainable choices in how we care for ourselves while taking steps towards eliminating throwaway culture and creating a better future for generations. 

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About the Author

Dr. Heather Smith developed her love for skinimalism and clean beauty years ago when she began making home remedies for her newborn's eczema. She is an expert in natural ingredients and active botanicals and has now launched bareLUXE Skincare - a full line of effective oil serums. She dedicates this blog to consumers who are researching ingredients and working to make their beauty ritual more natural and sustainable.


This content is for informational and educational purposes only. It is not intended to provide medical advice or to take the place of such advice or treatment from a personal physician. All readers/viewers of this content are advised to consult their doctors or qualified health professionals regarding specific health questions. Neither Dr. Smith nor the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this educational content. All viewers of this content should consult their physicians about their skincare concerns and routines.