10 Sustainable Beauty Tips You Can Start Today

Jul 11, 2021by Heather Smith

Starting a Sustainable Skincare Routine

What do some of the best ethical beauty brands have in common? It’s not just their focus on cruelty free skincare, vegan products, or fair trade policies for sourcing ingredients; it’s the ever-growing focus on sustainable skincare.

The ingredients chosen, how they're sourced, the final products, and the skincare containers all have many sustainable options for both producers and consumers. 

Building a brand from the ground-up provides advantages for companies starting out. This enables them to write ethics and sustainability into their core values from their pre-launch phase and forever moving forward. Profit and growth are still possible when intentional decisions are made from the beginning. 

Earth friendly skincare shouldn't be a trend or a cool idea. It should be written into the core values of a brand from day one, no matter the cost.

How Can Consumers Support the Sustainable Skincare Movement?

Shopping for products from large distributors that make identification of these brands easy, like Sephora, with their Clean at Sephora program, and The Detox Market are two examples of places you will find easily identified products that prioritize ethics, sustainability, (absence of) animal testing/cruelty, and the use of clean ingredients. 

But, don't forget about the little guy...

While there’s nothing wrong with using big stores and distributors, there is a huge indie beauty brand industry filled with amazing companies that aren’t yet big enough to be carried by large retail outlets. These newer, boutique companies can often be identified by following beauty bloggers and reading beauty reviews.

We imagine a time when the anti-plastic, zero waste movement creates so much pressure that better material prices become comparable to plastic. Sustainability is not just a skincare trend! The only way for plastic alternative materials to become cheaper is for there to be more consumer pressure demanding it.

Aligning your values with your purchasing decisions requires a bit of legwork on your part - visit the brand’s website, call or email them, make sure they provide enough details for you to trust they are truly sustainable and not greenwashing. Some people and sites like this one do a lot of the legwork for you when it comes to finding and vetting sustainable beauty brands. 


reusable cotton rounds, makeup remover pads

10 Sustainable Beauty Tips:



Facial scrubs with biodegradable abrasives are just as (if not more) effective. Things like jojoba beads and bamboo stem powder are gentle mechanical exfoliants that will not accumulate in the environment. You could skip the scrub altogether and switch to a konjac sponge which is also a great exfoliating option. Thankfully more and more countries are banning these awful ingredients, but it’s important to be on the lookout. Read this article to find out how to properly dispose of cosmetic chemicals and microbeads



The importance of cruelty free skincare can’t be emphasized enough. Know that some green or clean beauty brands are subsidiaries of larger parent corporations who still use animal testing. The Leaping Bunny Program is excellent because they require companies not only to certify that the products are cruelty free, but they also audit suppliers and do random checks to confirm truthfulness. Plant based ingredients are not always better, but they do tend to be closer to nature. 



Cork is an excellent renewable resource and we hope to see it used more to replace plastic fabric (ie. cosmetics or toiletry bags). Natural bamboo toothbrushes are biodegradable and are great alternatives to plastic toothbrushes. Glass dropper vials and aluminum lotion bottles are also both good, recyclable replacements for plastic skincare containers.



Switch to reusable cotton makeup remover pads or bamboo face pads. These ultra soft pads can be washed and used endlessly and will also save you a lot of money over the years. Other ideas are: bamboo makeup brushes and products that reduce their carbon footprint by purchasing ingredients from local producers.

Remember to use up what you have first and don't replace things until they need replacing. Consumerism is a huge problem. Just choose something more sustainable when the time comes. 

Bamboo toothbrushes almost always have nylon bristles. Yes, these are plastic. Yes, they're still a problem. But if the world throws away 3.5 billion toothbrushes per year, changing from plastic to bamboo will still make a major difference. Hopefully soon we will have truly biodegradable alternatives to make the bamboo toothbrush more sustainable.  



Most people are very surprised to find out that they often have over 1 month’s worth of product left inside the bottle or tube that they think is almost empty. If you replace a product when you still have a month’s supply left you are literally throwing money in the garbage. Over the years, the added costs to you are enormous.



So many great ideas out there on pinterest and so many creative ways to get more life out of packaging and containers. In the spirit of reducing consumerism, be sure to consider upcycling DIY projects like making your own reusable makeup remover wipes rather than throwing out old clothes and linens. 



When you’re done with things then be sure to recycle or compost appropriately for your container. Be sure to rinse it out and place it in the proper waste stream. If you aren’t sure, you may need to check with your city (about their guidelines) or the company (about their products). 

And don't forget to recycle your bathroom plastics. Only 10% of all plastic gets properly recycled and for some reason bathroom plastics (ie. shampoo bottles) are much much lower than 10%. Take the extra minute. Put a recycling bin in your bathroom so you don’t forget.



Eliminating plastic is always a better option and shampoo bars are amazing replacements! Other concentrated waterless products are also a good switch for your sustainable lifestyle - dish soap bars and laundry detergent strips are great examples.  



Having a beauty BFF is great for so many treasons and sharing is caring! We all have a cosmetics graveyard filled with products we stopped using for one reason or another. Swapping is like the ultimate free sample, BUT be cautious! Shelf life and contamination could be a problem if you don’t choose your approach wisely. Any product that touches your body directly (ie. mascara brush) would not be a great item to swap. Products that are dispensed by pump, pouring, or droppers are your best bet for this reuse tactic. 

Speaking of samples, consider cancelling your subscription box of minis/samples. The ultimate serotonin burst every month…  but samples are the quickest things into the cosmetics graveyard and they are all single use plastic. At the very least, split the subscription with your beauty buddy, don’t get 2. 



It’s an enormous privilege that so many of us don’t really have to worry, but the earth does. So when you’re using that new natural bamboo toothbrush or removing your makeup with your reusable cotton rounds, turn that tap off! Also, don’t use hot water, it’s better for your skin and your heating bill. Watching the consumption of water and heat is an eco friendly beauty tip that’s often overlooked.


Bonus TIP:

Buy less stuff (gasp!)... it’s easy to get addicted to trying new things or to fall in love with the idea of something. Like our suggestion to give up accepting mini samples, the easiest way to reduce waste and live plastic free is to just have less stuff.

Minimalism = Skinimalism

The beauty industry knows that little samples and impulse shopping drive their profits through the roof. They also know you’ll buy extra stuff just to qualify for free shipping.  

If you do feel like shopping and want to get started with some sustainable items, check out our Zero Waste Beauty Starter Kit.

We recently had an opportunity to be interviewed and discuss ways to reduce waste and factor sustainability in to beauty parlour design and setup

Sustainable beauty and simple skincare doesn't have to be boring. Taking a natural approach is great for both your face and our earth.
And remember, the world needs millions of people to make the effort and try their best. Perfection is the enemy of good. 

(links are unsolicited and non-affiliate)

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About the Author

Dr. Heather Smith developed her love for skinimalism and clean beauty years ago when she began making home remedies for her newborn's eczema. She is an expert in natural ingredients and active botanicals and has now launched bareLUXE Skincare - a full line of effective oil serums. She dedicates this blog to consumers who are researching ingredients and working to make their beauty ritual more natural and sustainable.


This content is for informational and educational purposes only. It is not intended to provide medical advice or to take the place of such advice or treatment from a personal physician. All readers/viewers of this content are advised to consult their doctors or qualified health professionals regarding specific health questions. Neither Dr. Smith nor the publisher of this content takes responsibility for possible health consequences of any person or persons reading or following the information in this educational content. All viewers of this content should consult their physicians about their skincare concerns and routines.